Section
Internet marketing in the age of AI
How AI is changing the field, what still works, what is struggling, and the debate about email.
Things are moving quickly. We cite sources and date them where we can; check them for the latest position.
How AI is changing internet marketing
AI search summaries, AI-written content, chat assistants and automation: what has changed.
Read →What still works
The approaches that hold up well as AI reshapes marketing.
Read →What is struggling
Tactics that are weaker than they used to be.
Read →Is email marketing still working?
Andy's view that email isn't performing like it used to, set against the evidence on both sides.
Read →