Age of AI

What still works

The approaches that hold up well as AI reshapes marketing.

• First-hand experience and real expertise – things AI can't make up: your photos, your results, your opinions.
• Brand and reputation – people search for names they already trust.
• Community and relationships – groups, events, word of mouth.
• Local presence – a complete Business Profile, real reviews, real premises.
• Video and people – showing real faces and work.
• Owned channels – your website and lists of people who asked to hear from you.

This is our editorial view based on the guidance cited across the site; it isn't a measured ranking.