Types

Paid advertising (PPC and paid social)

Paying search engines and social platforms to show your ads to chosen audiences.

What it is

Ads on Google, Bing, Meta, TikTok and others, usually paid per click or per thousand views.

Suits

Businesses that know what a customer is worth to them and can afford to test.

Getting started

  • Set a small budget you can afford to lose while learning.
  • Send ads to a page that matches the ad.
  • Track enquiries or sales, not just clicks.

Rules

Ads must not mislead and claims need evidence (ASA: The CAP Code (non-broadcast advertising code)).

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