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Free and reputable learning resources
Where to learn from the source, without paying for hype.
Start with the platforms' own material. It is free, kept up to date and doesn't come with income promises.
- Google Skillshop (free training) – Google Ads, Analytics and more.
- Meta Blueprint / Meta for Business: Learn – Facebook and Instagram advertising.
- Google Search Central: SEO Starter Guide
- Google Search Central: Creating helpful, reliable, people-first content
- ASA/CAP: Recognising ads – social media and influencer marketing and ASA/CAP: Affiliate marketing – UK advertising rules for social and affiliate content.
- GOV.UK: Business Support Helpline – free UK government business support.
Red flag: courses that lead with lifestyle photos, earnings screenshots or countdown timers. See red flags and scams.