Online or offline?

Hybrid approaches: the best of both

Using the internet to support a mainly offline business, or the other way round.

• An offline business with a simple website and Google Business Profile so people can find you.
• Market stall plus online orders for repeat customers.
• In-person classes plus online booking and follow-up resources.
• Local events promoted on social media and community groups.
• Flyers and posters with a QR code to a booking page.