Online or offline?

Is online the right route for you?

A quick, honest self-check before you put time and money into online methods.

Online may suit you if…

• You can wait months for results.
• Your customers search or shop online.
• You enjoy writing, filming or working with data.
• You can afford to test and lose a little.

Offline or hybrid may suit you better if…

• You need income soon.
• Your skill is hands-on (trades, care, hospitality, teaching, repairs).
• Your customers are local and rely on word of mouth.
• You're better face to face than on camera or keyboard.

There's no shame in choosing the route that pays the bills. The internet can still help – as a shop window rather than the whole business.